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THE SUNDAY TIMES BEST SELLER

FANDI

Honour & Sacrifice

An Authorised Biography by Durga Poonambalam

Don’t miss out on the chance. Get your copy today!

FANDI

Honour & Sacrifice

An Authorised Biography by Durga Poonambalam

Don’t miss out on the chance. Get your copy today!

FANDI

Honour & Sacrifice

An Authorised Biography
by Durga Poonambalam

FANDI

Honour & Sacrifice

An Authorised Biography
by Durga Poonambalam

THE SUNDAY TIMES BEST SELLER

FANDI

Honour & Sacrifice

An Authorised Biography
by Durga Poonambalam

HONOUR & SACRIFICE

” I didn’t want a lifestyle in football;
I wanted a life in football. “

Fandi has defied the odds to become one of Singapore’s most beloved personalities. The biography offers a first-hand insight into the relentless hard work, motivations and sacrifices Fandi Ahmad made since he started playing football as a young boy.

Author Durga Poonambalam writes about Fandi’s life as reflected and related by him. Journeying with Fandi and his family, she takes us through the football legend’s mindset, events that shaped Fandi and his 3DS (Determination, Dedication, Discipline and Sacrifice) philosophy instrumental to his success. The book offers rarely seen photographs and illustrations of moments in Fandi’s life.

An inspirational biography of what it takes to achieve your goals, Fandi: Honour & Sacrifice is particularly important for anyone who believes in their aspirations, is looking to ignite a sense of purpose, and is courageous enough to turn ambition into reality.

Book Excerpts

book excerpts

Media / News

FANDI AHMAD : HOnour & SACRIFICE

By Durga Poonambalam
Illustrated. 472 pages. WriteHaus Asia

Official Trailer

Author

Durga Poonambalam

ISBN

978-981-18-4106-4

Publication Date

29 May 2022

Formats Available

Paperback

Available :

Payment Method :

SGD 28.90

FANDI AHMAD : HOnour & SACRIFICE

By Durga Poonambalam
Illustrated. 472 pages. WriteHaus Asia

Official Trailer

Author

Durga Poonambalam

ISBN

978-981-18-4106-4

Publication Date

29 May 2022

Formats Available

Paperback

Available:

Payment Method :

"Having come to know Fandi, one thing that stood out is how much he cares about everything around him - his family, his boys, Singapore football and Singapore in general. What's most important to him is how high our flag is flown, and not just in football... he wears his heart on his sleeve."
- Minister for Culture -
Community and Youth Edwin Tong
"Easy reading. Great illustrations to bring us back to days when there was no technology. This book is an important part of Singapore’s history!"
- Kartik -
"I hope that I am able to apply Fandi’s 3 Ds into my everyday life. I feel empowered and hope that I can benefit from these values as I embark on my journey as an entrepreneur."
- Murugan (Fintech) -

Playing barefoot as a child provided me with a professional advantage. It gave me better control of the ball. My active childhood was a good starting point for me as a football player. My agility and instinct for the game came from years of dynamic movement, from climbing trees, catching spiders, grasshoppers, and chickens, chased by dogs and loving life in the outdoors.

MEET THE AUTHOR

Durga Poonambalam is the author of Fandi: Honour & Sacrifice and a business owner. She is the Creative Director of WriteHaus Asia, a creative agency based in Singapore. She was inspired to write Fandi’s biography after her husband Allan asked her, “who would you write for in Singapore?” and she replied, “Fandi Ahmad”. When not writing, she can be found watching thrillers or reading a biography.

ACKNOWLEDGEMENT To The Sponsors

We would like to convey our appreciation and thanks to:

We would like to convey our appreciation and thanks to:

Publisher :

Tech Partner :

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Life threw Fandi many curve balls, but through it all, he never faltered. He always says, “The humble don’t stumble.” His kindness and respect for others form the echoes of his illustrious career. He has never waned in his passion for football, taken for granted the opportunities he has received or forgotten his humble beginnings. His greatest desire is to be remembered as an ordinary person paying it forward to a new generation of footballers. It was essential to capture the echoes of his story. The echoes that he has lent to Singapore’s social identity. It was most fitting to start with the way the echoes of Fandi led to this book.

Life threw Fandi many curve balls, but through it all, he never faltered. He always says, “The humble don’t stumble.” His kindness and respect for others form the echoes of his illustrious career. He has never waned in his passion for football, taken for granted the opportunities he has received or forgotten his humble beginnings. His greatest desire is to be remembered as an ordinary person paying it forward to a new generation of footballers. It was essential to capture the echoes of his story. The echoes that he has lent to Singapore’s social identity. It was most fitting to start with the way the echoes of Fandi led to this book.

While every player orchestrates his role to perfection, there are always a select few in a team who manage to draw out the deafening roar and applause of a stadium. Their name signifies goals, and their presence means winning. They enjoy the adulation but suffer criticisms more than anyone. The shining stars of the team dare to be different. They dare to challenge, dare to defy, dare to question, dare to entertain and most importantly, they dare to score goals. Being able to take a shot in front of thousands of judging eyes takes courage. Being a dynamo performer on the field is what entitles a player to legendary status. Fandi was one such player…

While every player orchestrates his role to perfection, there are always a select few in a team who manage to draw out the deafening roar and applause of a stadium. Their name signifies goals, and their presence means winning. They enjoy the adulation but suffer criticisms more than anyone. The shining stars of the team dare to be different. They dare to challenge, dare to defy, dare to question, dare to entertain and most importantly, they dare to score goals. Being able to take a shot in front of thousands of judging eyes takes courage. Being a dynamo performer on the field is what entitles a player to legendary status. Fandi was one such player…

Fandi and friends were inventive and original in their games. They ran funfairs every few months and charged children for the “rides”, which included a makeshift swing with ropes tied to a tree and planks that were the seats. They would use the money earned to buy….

Fandi and friends were inventive and original in their games. They ran funfairs every few months and charged children for the “rides”, which included a makeshift swing with ropes tied to a tree and planks that were the seats. They would use the money earned to buy….

For her 21st birthday celebration in South Africa, the Jacobs family opted for an intimate dinner at a restaurant. It was a day that Wendy would never forget. As they were eating, Wendy noticed the restaurant manager walking towards her with an enormous bouquet of roses. He handed her the bouquet and informed Wendy that there was a phone call for her. Everyone she knew was at the table, so she wondered who this could be?

For her 21st birthday celebration in South Africa, the Jacobs family opted for an intimate dinner at a restaurant. It was a day that Wendy would never forget. As they were eating, Wendy noticed the restaurant manager walking towards her with an enormous bouquet of roses. He handed her the bouquet and informed Wendy that there was a phone call for her. Everyone she knew was at the table, so she wondered who this could be?

Ikhsan looks very much like a younger version of Fandi. However, the similarities do not end with the looks, known as the family’s prankster; he shares his father’s affinity for making people laugh. Quite the ladies’ man, Ikhsan is well-loved by his fans. However, it is not all laughs

Ikhsan looks very much like a younger version of Fandi. However, the similarities do not end with the looks, known as the family’s prankster; he shares his father’s affinity for making people laugh. Quite the ladies’ man, Ikhsan is well-loved by his fans. However, it is not all laughs

PRE - ORDER

Fandi has defied the odds to become one of Singapore’s most beloved personalities. The biography offers a first-hand insight into the relentless hard work, motivations and sacrifices Fandi Ahmad made since he started playing football as a young boy.

Author Durga Poonambalam writes about Fandi’s life as reflected and related by him. Journeying with Fandi and his family, she takes us through the football legend’s mindset, events that shaped Fandi and his 3DS (Determination, Dedication, Discipline and Sacrifice) philosophy instrumental to his success. The book offers rarely seen photographs and illustrations of moments in Fandi’s life.

An inspirational biography of what it takes to achieve your goals, Fandi: Honour & Sacrifice is particularly important for anyone who believes in their aspirations, is looking to ignite a sense of purpose, and is courageous enough to turn ambition into reality.

PRE - ORDER

Fandi has defied the odds to become one of Singapore’s most beloved personalities. The biography offers a first-hand insight into the relentless hard work, motivations and sacrifices Fandi Ahmad made since he started playing football as a young boy.

Author Durga Poonambalam writes about Fandi’s life as reflected and related by him. Journeying with Fandi and his family, she takes us through the football legend’s mindset, events that shaped Fandi and his 3DS (Determination, Dedication, Discipline and Sacrifice) philosophy instrumental to his success. The book offers rarely seen photographs and illustrations of moments in Fandi’s life.

An inspirational biography of what it takes to achieve your goals, Fandi: Honour & Sacrifice is particularly important for anyone who believes in their aspirations, is looking to ignite a sense of purpose, and is courageous enough to turn ambition into reality.